GroceryMVP
  • Home
  • News
  • Jobs
  • Network
    • BeverageMVP
    • FoodMVP
    • RetailMVP

Raise Your Glasses — Try Cocktails Based on Japan’s National Alcoholic Spirits: Winning Entries at Shochu & Awamori Cocktail Competition

Press Releases Beverages

TOKYO, Nov. 14, 2018 /PRNewswire/ — The Japan Sake and Shochu Makers Association hosted the first-ever nationwide cocktail competition using “honkaku” (authentic) shochu and awamori, which represent Japan’s national alcoholic spirits, on October 17, 2018, at Asakusa View Hotel in Tokyo.

A total of 20 cocktails based on honkaku shochu and awamori (a distilled spirit indigenous to Okinawa), both rich in flavor and taste unique to their ingredients, were nominated for the event as they were seen to epitomize traditional Japanese aesthetics. Bartenders selected by the 12 branches of the Hotel Barmen’s Association, Japan, gathered from around the country to show their stuff in the competition, which combined a written examination and demonstration of skills.

Yumi Miyata survived the gauntlet to win the Grand Prix as well as the Technical Prize with her original cocktail “Hannari (elegant).” “I tried hard to concoct a cocktail that makes the most of shochu. To be rewarded this way makes me feel grateful,” Ms. Miyata said. “I guess I am now able to recommend Japan’s kokushu (national alcoholic spirits) to people from abroad with much confidence.” She reaffirmed her resolve to serve honkaku shochu, awamori and other Japanese spirits to overseas visitors to Japan, who are expected to swell in numbers due to the upcoming Tokyo Olympics.

Ms. Miyata’s original cocktail “Hannari” is a cocktail with a smack of tenderness, with its name derived from the word “hananari (attractive).” It uses liqueur made from herbal elderflower and is spiked with shochu made from highly fragrant Japanese sweet potato to create a soft taste in pale white color blessed with feminine brilliance and quality.

You may visit the Japanican booking website to reserve hotels where you can enjoy these cocktails entered in the competition.

https://www.japanican.com/en/area/all/cocktail/index.aspx

SOURCE Japan Sake and Shochu Makers Association

Related Posts

Press Releases

LABRADA NUTRITION INTRODUCES the newest delicious flavor of its best-selling LEAN BODY® Ready-to-Drink Protein Shake Line: Mint Chocolate

Press Releases

SodaStream Takes It Up A Notch With New Environmental Campaign Calling Upon Consumers To Go Reusable

Press Releases

Stars Deliver Merriment & Cheer for the Season’s Ultimate Holiday Hotline, Courtesy of Cameo and Three Olives Vodka

Featured News

  • Kroger Family of Companies Announces Appreciation Bonus for Associates and Expands 14-Day COVID-19 Emergency Leave Guidelines
  • Target Invests More Than $300 Million in Frontline Team Members with Added Wages, New Paid Leave Program, Bonus Payouts and Relief Fund Contributions
  • Publix hiring retail and distribution associates
  • Walmart Announces Special Cash Bonus and Early Payment of Q1 Bonuses Totaling Nearly $550 Million for Hourly Associates
  • Walmart and the Walmart Foundation Commit $25 Million to Global COVID-19 Response Effort
GroceryMVP
Copyright © BusinessMVP.com
All Rights Reserved!