Modelo® Launches New Ready-to-Drink Chelada: Modelo Chelada Limón y Sal™
CHICAGO, March 14, 2019 — Modelo, the beer brewed for those with The Fighting Spirit™, announces its newest ready-to-drink chelada, Modelo Chelada Limón y Sal. The newest addition to the Modelo Chelada lineup is a refreshing take on an authentic Mexican tradition. Simply made with Mexican beer and the refreshing natural flavor of lime and salt, Modelo Chelada Limón y Sal provides a new, convenient way to enjoy the classic chelada experience.
“Consumers today are looking for authentic experiences and new flavors,” said Greg Gallagher, Vice President, Brand Marketing, Constellation Brands Beer Division. “As our first non-tomato-based chelada, Modelo Chelada Limón y Sal provides both by delivering this new refreshing flavor combination based on one of the most traditional Mexican chelada recipes.”
Modelo Chelada Limón y Sal joins a strong portfolio that includes classic Modelo Chelada Especial and sweet and spicy Modelo Chelada Tamarindo Picante. Modelo Chelada Limón y Sal offers a smooth and refreshing citrus flavor experience and has an ABV of 3.5%. It is now available in 24 oz. cans nationwide.
Fueled by Modelo, the chelada segment in the U.S. continues to grow. The segment is up 11% while Modelo Cheladas are up 51% in volume growth, and account for almost 90% of the segment growth. Beyond the chelada segment, this latest innovation will continue to drive Modelo’s overall brand growth, as it is the No. 1 growth family in the beer category.
Modelo will drive awareness and trial for this new launch with a comprehensive POS tool kit, sampling programs and Spanish language TV and digital advertising.
For more information or to find Modelo Chelada Limón y Sal nearby, visit www.ModeloUSA.com.
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, Modelo Chelada Tamarindo Picante™ and NEW Modelo Chelada Limón y Sal™. Modelo Especial is a golden, full-flavored Pilsner-style Lager with a clean, crisp finish whose original recipe was first brewed under the vision to create a ‘model’ beer. As the #2 imported beer in the U.S., Modelo Especial recently surpassed 100MM cases sold in 2018. Modelo Negra is a Munich Dunkel-style Lager brewed with slow-roasted caramel malts for a rich, smooth taste. Modelo Chelada Especial is a michelada-style beer made with the refreshing flavors of tomato, salt and lime. Modelo Chelada Tamarindo Picante is a tomato-based michelada-style beer with the unique and authentic flavor combination of sweet tamarind and spicy chipotle peppers. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands.
About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the third-largest producer and marketer of beer for the U.S. market and the world’s leading premium wine company with a leading market position in the U.S. Constellation’s wine portfolio is complemented by select premium spirits brands. Constellation’s brand portfolio includes Corona Extra, Corona Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point, Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble Tequila and High West Whiskey. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.
Source: Constellation Brands, Inc.