Meijer Spring Simply Give Campaign Coincides with Meijer LPGA Classic
Program generated more than $28 million since 2008
GRAND RAPIDS, Mich. May 12, 2017 – The Meijer spring Simply Give campaign will kick off Sunday, following a record-setting year in 2016 that raised $7.8 million for food pantries throughout the Midwest.
“Participation in our Simply Give program continues to grow, thanks to the generosity of our customers and dedicated food pantry partners,” Executive Chairman Hank Meijer said. “We are committed to helping end the problem of food insecurity in the Midwest.”
The spring campaign will run through June 18, coinciding once again with this year’s Meijer LPGA Classic for Simply Give. The past three tournaments generated more than $2.1 million for the retailer’s signature hunger relief program that restocks the shelves of food pantries in the communities it serves.
In addition, on June 2-3, Meijer will double match customers’ donations up to $25,000 per pantry. That means for every $10 donation card purchased, Meijer will contribute $20, resulting in a total $30 donation.
How it works:
During each Simply Give campaign, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.
Simply Give donation cards can be purchased at all 233 Meijer stores and will benefit a local food pantry.
Since Meijer began its Simply Give program in 2008, more than $28 million – or 308 million meals – has been donated to help neighborhood food pantries keep their shelves stocked throughout the year. According to Feeding America, $1 equals 11 meals.
The program runs three times a year when food pantries need it the most: spring, fall and holiday.
“Hunger is a problem that occurs in all of our communities, which is why the funds generated from Simply Give stay local,” said Cathy Cooper, Senior Director of Community Partnerships and Giving. “The Simply Give program gives everyone a chance to work toward ensuring no one has to go without food.”
Meijer is a Grand Rapids, Mich.-based retailer that operates 233 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer has a fundamental philosophy aimed at strengthening the communities it serves and proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.