With an emphasis on sustainable grazing and direct-to-consumer sales, the female-fronted business aims to bring the beef industry into the 21st century
KANAWHA, Texas, Nov. 15, 2018 /PRNewswire/ — Based on the banks of the Red River, Hippie Cow Beef delivers pasture-fed, humanely raised beef direct to eco-conscious eaters. Recognizing the need for long-term sustainability in the beef cattle industry, founders Nikki Carr and Parker Flannery are trailblazing rotational grazing practices that prioritize the health of the cows and the land. By offering home delivery, Hippie Cow Beef is able to connect with a growing number of Americans in search of a humane and environmentally responsible alternative to intensively farmed beef.
Hippie Cow is founded on the ethos that environmental accountability begins in the pasture and ends on the plate. Although their practices go against the grain of traditional beef cattle ranching, Carr and Flannery believe revolutionary ‘mob grazing’ methods are essential to preserve America’s grasslands for future generations. With the USDA projecting a global population of 9.6 billion by 2050—including 65% of people concentrated in cities—agricultural land and water are an increasingly precious resource. “Every decision we make is in the best interest of the health of the animal and of the environment,” says co-founder and horse trainer Parker Flannery. “I learned about ‘mob’ or rotational grazing while working on one of the largest beef ranches in Australia. This allowed me to see first-hand the benefits of nomadic herd feeding.” Instead of intensive feedlots, which are harmful to the cattle and their environment, Carr and Flannery allow their Hippie Cows to roam at will. When a pasture has been sufficiently grazed, the pair will move the herd on horseback, just like their cowboy predecessors. This humane approach allows Hippie Cow to produce the highest quality beef without the need for feedlots and fertilizers, while significantly reducing fuel and food waste.
Carr and Flannery have seen their vision chime with growing environmental engagement among consumers. A survey conducted by the Food Marketing Institute and the North American Meat Institute indicates “a growing consumer desire for transparency in the product and the production process.” Every single ‘Hippie Cow’ will mature on the ranch’s pristine acreage, making contact only with humans and horses—never hormones or GMO feed. By connecting and selling directly to their customers online, Hippie Cow is able to provide an affordable means for America to enjoy its favorite meat without guilt. And the philosophy doesn’t end there; proceeds from the sale of every box will benefit Heroes and Horses a veterans charity that hosts expedition-style horse packing trips for combat vets suffering from PTSD. Hippie Cow Beef firmly believes in the power of nature and horsemanship to heal psychological scars and is proud to donate a portion of every sale to Heroes and Horses’ worthy mission.
About Hippie Cow Beef: Hippie Cow Beef delivers pasture-raised beef to your door direct from our ranch in northern Texas. Founded in 2018, Hippie Cow Beef uses environmentally sound methods that ensure the health of our animals and our ranch is never compromised. Enjoy humanely raised beef, from our home to yours. Hippie Cow Beef is a proud year-round supporter of Heroes and Horses veterans charity.
SOURCE Hippie Cow Beef