E. & J. Gallo Winery Acquires U.S. Distribution Rights for Luxury Italian Wine Brand, Pieropan
MODESTO, Calif. (March 9, 2015) — E. & J. Gallo Winery (Gallo) announced today that it has been awarded the exclusive rights to distribute Italy’s famed Pieropan wines in the United States beginning May 9, 2015
Pieropan will join Allegrini and Poggio al Tesoro wines in Gallo’s new Luxury Wine Group (LUX Wines). Gallo started LUX Wines in 2014 to meet the evolving needs of its customers. LUX’s vision is to represent iconic wine suppliers from the most noteworthy denominations and appellations around the world.
“We are thrilled to represent Pieropan and add their wines to our LUX Wines portfolio,” said Roger Nabedian, Senior Vice President of Gallo’s Premium Wine Division. He added, “Four generations of the Pieropan family have been dedicated to making the finest traditional varieties of Soave. These wines are widely appealing and we are excited to share Pieropan’s award-winning wines with American consumers.”
The Pieropan business was founded in 1880 in the heart of the medieval village of Soave, a few miles east of Verona. The family has been producing the finest traditional varieties of Soave since the early 1900’s. Today, the winery is run by Nino and Teresita Pieropan along with their sons Dario and Andrea. Their commitment to managing their vineyards in an environmentally sustainable way has been passed down from one generation to the next and the family utilizes a successful blend of traditional and modern winemaking practices guaranteeing true quality in every bottle. The Pieropan portfolio that LUX Wines will be distributing includes the Soave Classico ‘La Rocca,’ Soave Classico ‘Calvarino’ and Pieropan Soave Classico.
About E. & J. Gallo Winery
Founded by brothers Ernest and Julio Gallo in 1933 in Modesto, California, E. & J. Gallo Winery is a family-owned winery with more than 7,000 global employees and is the acclaimed producer of award-winning wines and spirits featured in more than 110 countries around the globe. A pioneer in the art of grape growing, winemaking, sustainable practices, marketing and worldwide distribution, Gallo crafts and imports wines and spirits to suit a diverse range of tastes and occasions, from everyday offerings to boutique, luxury bottlings.
SOURCE: E. & J. Gallo Winery